JoyRun

Brand Awareness Campaign

Email drip campaign (series of seven) designed to increase buyer activity and brand awareness on military bases—an emerging market for the product.  Copy development required research on target audience (lifestyle , pain points, and potential value the product would provide).

Email Drip 1
JoyRun
Email Drip 2
Email Drip 3
Email Drip 4
Email Drip 5
Email Drip 6
Email Drip 7
Campus Campaign Samples

Sample of emails design to increase "Runner" (peer-delivery) activity on college campuses.

Campus Email
Campus Email
Campus Email
Campus Email
Campus Email
Campus Email
Campus Email

“It's none of their business that you have to learn how to write. Let them think you were born that way.”    ― Ernest Hemingway 

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Email Drip 6