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JoyRun
Brand Awareness Campaign
Email drip campaign (series of seven) designed to increase buyer activity and brand awareness on military bases—an emerging market for the product. Copy development required research on target audience (lifestyle , pain points, and potential value the product would provide).
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Campus Campaign Samples
Sample of emails design to increase "Runner" (peer-delivery) activity on college campuses.
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“It's none of their business that you have to learn how to write. Let them think you were born that way.” ― Ernest Hemingway
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