JoyRun | Brand Awareness Campaign

Print campaign designed to increase buyer activity and brand awareness on military bases—an emerging market for the product.

Copy development required research on target audience (lifestyle, pain points, and potential value the product would provide).

Print Ad #1
Print Ad #2
Print Ad #3

“It's none of their business that you have to learn how to write. Let them think you were born that way.”    ― Ernest Hemingway 

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